I. General

When using our website https://www.magnalister.com cookies are stored on your computer. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and that provide certain information to the body that sets the cookie. Cookies cannot execute programs or transmit viruses to your computer. They serve to make our Internet platform more user-friendly and effective overall.

Below you will find information on the setting (storage) of cookies and the usage of cookies and thereby collected personal data collected. This Cookie-information is part of our Data Privacy Notice.

II. Cookie-Setting

Your consent to the cookie placement (storage) is voluntary. Denial of consent may limit the functionality of our website. You can set your browser so that you are informed about the setting of cookies, allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general as well as the automatic deletion of cookies when closing the browser. For detailed information contact your browser manufacturer. The deactivation of cookies may limit the functionality of our website.

III. Cookie Usage / Collection and Processing of Personal Data

If you use the website for informational purposes, i.e. if you do not register as a user or otherwise provide us with information (see II. and III. of our Data Privacy Notice), we will collect the personal data transmitted by your browser.

1. Device and Usage Information

Device and usage information – that may include (i) information specific to the used device to access the Website including, but not limited to IP address, date and time of the request, Greenwich mean time (GMT) time zone difference, request content (concrete page), access status / HTTP status code, amount of data transferred, website that receives the request, browser, operating system and its Interface, language and version of the browser software and (ii) information about using features or notifications on the device to identify you so you do not have to log in each time you visit and analyze trends.

The legal basis for the use of the this purpose are our legitimate interests (Art. 6 (1) lit. f GDPR) which are the following: Monitoring and maintaining the performance, stability and security of the website, simplifying the use and analysis of usage, trends and activities associated with our website to make our website more user-friendly and effective overall.

2. Analysis Services

We use website analytics to better understand the functionality and use of our website.

Our website uses the following services of third parties as processor and which are contractually obliged to take appropriate technical and organizational security measures to protect personal data in accordance with Art. 28 DS-GVO and to process personal data only in accordance as instructed.

Google Analytics

This website uses Google Analytics, a web analysis service from Google Inc. (hereinafter referred to as “Google”). Google Analytics uses cookies, which are text files stored on your computer and used to analyse your use of the website. The information generated by the cookies regarding your use of this website (including your IP address) is transmitted to and stored on a Google server in the United States. Google will use this information to evaluate your use of the website, to compile reports about activity on the website for the site owner and to provide additional services connected to website use and internet use. Google may also share this information with third parties if legally required or if Google has assigned these third parties with the task of processing the data. Google will never connect your IP address to other Google data. You can prevent the installation of cookies by means of a browser setting; however, if you do so, you may then not be able to use all the functions of this website. By using this website, you declare that you agree to Google processing the data collected about you in the aforementioned manner and with the aforementioned purpose. This website uses this service in order to continuously optimise the site for visitors and not to obtain personal information about users. We take data protection very seriously and therefore use the “_anonymizeIp()” function to remove the last four digits of the IP address and prevent it being associated with a single user. You will find an add-on that will allow you to completely prevent Google Adwords from gathering data here.

Google Analytics Remarketing

This website uses the remarketing feature of Google Inc. (“Google”). This feature is designed to show visitors to our site such as you interest-based ads from the Google advertising network. Your browser will store small text files called “cookies” on your computer that will allow you to be recognised when you websites that belong to the Google advertising network. In this way, you can be presented with advertisements related to content previously accessed on sites using the Google remarketing feature. Google states that it does not collect any personal data from this function. However, if you still wish to decline the use of Google’s remarketing feature, you can always disable it by making the appropriate settings at https://www.google.com/settings/ads. Alternatively, you can disable the use of cookies (opt-out) for interest-based advertising through the ad network initiative by following the instructions in https://www.networkadvertising.org/managing/opt_out.asp.

Google Adwords Conversion Tracking

We participate in the Google AdWords online advertising program and its conversion tracking feature. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA (hereafter referred to simply as “Google”). When you click an ad delivered by Google, a cookie for conversion tracking is stored on your computer. These cookies expire in 30 days and do not contain personal data and therefore cannot be used for personal identification. If you visit certain pages within our website and the cookie has not yet expired, we and Google can recognise that you have clicked the advert and have been directed to that page. Each Google AdWords advertiser has a different cookie. There is therefore no way for cookies to be tracked through the websites of advertisers. The information gathered by this conversion cookie helps generate conversion statistics for AdWords advertisers who have opted in to conversion tracking. Here, customers can find out the total number of users who have clicked on their advert and were directed to the page using the conversion tracking tag. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can block the installation of cookies by selecting the appropriate settings on your browser (disable option, opt-out). In doing so, you will not be included in the conversion tracking statistics. You can find more detailed information and Google’s Privacy Policy at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/.


This website uses etracker technology (www.etracker.com) to collect visitor behavior data. This visitor data can be used to aggregate a usage profile under a pseudonym. Cookies can be used to do this. Cookies are small text files that are stored locally in the site visitor’s Internet browser cache. Cookies allow us to recognize your Internet browser. The data collected using the etracker technologies will not be used to personally identify the user of the website or combined with the personal data pertaining to the bearer of the pseudonym without the separately granted approval of the person concerned. The permission to collect and store data may be revoked at any time with future effect. Exclude from data storage.


This website uses the Hotjar web analysis service by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd., Level 2, St Julian’s Business Center, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788). This tool is used to understand the movements on the websites where Hotjar is used (so-called heat maps). For example, you can see how far users are scrolling and which buttons users click, and how often. Furthermore, the tool also allows feedback to be obtained directly from the users of the website. In this way, we gain valuable information to make our websites faster and more customer-friendly. When using this tool, we pay particular attention to the protection of your personal data. Only in this way can we understand which buttons you click and how far they are scrolled. Hotjar automatically hides areas of the websites in which personal data of you or third parties are displayed and are thus at no time comprehensible. Hotjar offers every user the option of using a “Do Not Track header” to prevent the use of the Hotjar tool so that no data are recorded on the visit to the respective website. This is a setting that supports all common browsers in current versions. To do so, your browser sends a request to Hotjar with the request to disable the tracking of the respective user. If you use our website with different browsers/computers, you must set up the “Do Not Track header” for each of these browsers/computers separately. A detailed guide with information about your browser can be found at:
More information about Hotjar Ltd. and about the Hotjar tool Hotjar can be found at:
The Hotjar Ltd. privacy policy can be found at:

The legal basis for the use of the aforementioned analytic services are our legitimate interests (Art. 6 (1) lit. f GDPR) which are the following: to monitor and maintain the performance of the Website, stability and security of the website, simplification of usage and analysis of usage, trends and activities in connection with our website to make our website more user-friendly and effective.
Due to the nature of the internet, data is inevitably processed on a large number of third-party servers until your request arrives on our web server or our provider; therefore processing is also possible in “third countries” outside the EU / EEA. We have no influence on this process. Apart from these technical constraints, we do not provide any personal information to any states outside the scope of the EU Data Protection Regulation or without adequate levels of data protection.

This Cookie-Information applies from 25 of May 2018 as part of our Data Privacy Notice.

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