International and ambitious
Rakuten Ichiba is named after Rukuichi-Rakuza, the first free and open marketplace in Japan.
When used as a verb, raku is the Chinese word meaning to enjoy something. In the name Rakuten, his expression reflects the positive feeling of shopping as entertainment.
Rakuten started as a marketplace in Japan, and is the leading e-commerce platform there, since they have practically everything for sale. Founded in 1997, the company grew rapidly, and now is now valued at 15 billion US$.
With that kind of financial power, founder and CEO Hiroshi Mikitani is pursuing his goal of knocking Amazon and eBay off the top spot. Ambitious, for sure, but with a business culture based on long-term partnerships and confident decision making, it’s worth taking Rakuten seriously as a real alternative for online sellers.
You’ll find more info about Rakuten here